Beer Tasting Event From The Comfort Of Your Own Home
Beer Cartel, Flat Rock Brew Cafe and Riverside Brewing Company are joining together to undertake an Australian and (possible) world first; an in-venue and in-home online beer tasting led by Riverside’s Head Brewer, Dave Padden.
Beer Tasting events within Australia have proven extremely popular over the last few years. Locations such as The Local Taphouse in Sydney and Melbourne have been at the forefront of this growing trend thanks to their Ale Stars evenings. These events have had brewers from Australia and overseas attend to talk about their beers, with brewers even Skyped in from abroad, where distance would otherwise make their participation impossible.
Taking this idea, Beer Cartel is collaborating with Flat Rock Brew Cafe and Riverside Brewing Co to create a tasting event with a twist. Instead of consumers having to visit a specific location to attend the event, the tasting will instead be broadcast live over the internet, with the beers pre-ordered online through Beer Cartel, allowing patrons to take part in the tasting from the comfort of their own home.
The event will be held on Tuesday 19th August 2014 at 7:00PM and be broadcast from Flat Rock Brew Cafe in Naremburn, Sydney – where a limited number of spots will also be made available.
It will utilise Beer Cartel’s website and relationship with Australia Post to distribute beers across Australia to those wanting to take part in the event. A live video feed will be made available to participants so that they can taste and learn about the beers from Dave Padden.
To participate online in the event, consumers will be required to purchase a Riverside tasting pack on the Beer Cartel website. This will include four Riverside beers to be featured during the tasting; 55 Pale Ale, 44 Amber Ale, 77 IPA and 88 Robust Porter. Three of these were recently awarded medals at the Australian International Beer Awards.
The tasting pack is priced at $25 excluding postage, and is available via the Beer Cartel website.
For those looking to attend the event in person, rather than via live broadcast, tickets can be purchased by calling Flat Rock on (02) 9460 6696, or emailing [email protected]
For more information please contact Geoff Huens, Beer Cartel 1300 808 254 or [email protected]
About Beer Cartel
Beer Cartel is a leading craft beer bottleshop located in Artarmon, Sydney, with over 750 beers available in store and online at www.beercartel.com.au
About Flat Rock Brew Cafe
Flat Rock Brew Cafe is a beer cafe with its own micro-brewery. It is located on Sydney’s North Shore in the suburb of Naremburn.
About Riverside Brewing Company
Riverside Brewing Company is a leading Australian craft brewery based in Western Sydney. The brewery has six core beers as well as a range of seasonal releases.