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Lion dethrones Tap King dispenser

January 20, 2016
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Tap King has officially been discontinued and Lion will offer compensation to consumers who purchased a dispenser.

The move to axe the format entirely comes after Lion last year deleted classic beers from the range, which in July last year became limited to just a few James Squire beers.

Consumers who are inundating the Tap King Facebook page with their complaints have been instructed by Lion to contact the company direct.

While it has not been publicly announced, the company is reportedly offering a $30 Visa Gift Card to aggrieved consumers who do get in touch and return their dispenser by way of a satchel supplied to them by Lion.

TapKing

Presuming that all 70,000 of Tap King’s Facebook fans did just that, reimbursements and other costs could run well into the millions, adding further expense to the ambitious project.

Filling the Tap King bottles required Lion to install a dedicated hi-tech production line at the Tooheys brewery in Lidcombe, which occupied a space the size of the football field.

“Ultimately sales have not met our expectations and we have chosen to focus our resources on our core portfolio and maintaining the most efficient supply chain possible,” Lion said in a statement.

“We recognise this will disappoint our loyal Tap King fans, and we will be communicating the decision to them proactively today.”

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9 Responses to Lion dethrones Tap King dispenser

  1. Andrew Booth on March 15, 2017 at 1:21 am

    Was enjoying tapking. … yes I have the dispenser…
    Wasn’t aware of the discontinue
    Just thought few and far between where stockists as not all the outlets I frequent stocked them from the beginning
    As you could expect not really happy
    Another promoted item that requires accessories that are not cheap, that turn people – not me – away from the idea
    I don’t know why this was kept so relatively quiet…
    It all just vanished
    Andrew
    [email protected]

  2. Paul Vandenberg on January 4, 2017 at 6:55 pm

    Yay, I bought 5, 1 for myself and presents for mates birthdays, a real shock, they should have gone Aussie and sucked it up.

  3. sid on November 2, 2016 at 4:19 pm

    cost more in freight to send the unit back then the refund you are offering.
    thanks for nothing.

  4. emma lee on October 18, 2016 at 8:58 am

    can i get a refund i brought 2 tap king Dispencers can you send me a bag to send them both back to you i only just found out last night you werent making them anymore cheers emma lee……18/10/16

    • James Atkinson on October 19, 2016 at 2:11 pm

      Contact Lion, the brewer. We have nothing to do with Tap King.

  5. Oosh on January 21, 2016 at 7:34 am

    What’s with the st ligature? If it’s at my end then I’m viewing this in Chrome on Android.

    • James Atkinson on January 22, 2016 at 9:42 am

      Can you send us a screengrab of what you’re seeing?

  6. Tim on January 20, 2016 at 6:25 pm

    Not at all surprised considering it was more expensive per ml than bottled beer and you had to invest in a dispenser.

  7. James McKay on January 20, 2016 at 3:51 pm

    Surprisingly it took them this long to recognise that it would never work in Australia, what with such limitations on supply and demand.
    They have similar dispensing system on a larger scale in Europe. Though they have a lot more freedom with alcohol sales, albeit off licensing available.
    A great idea, but maybe should have looked into more beers available or did some made to order?

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