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Start-up targets organic beer niche

September 2, 2016
Struman's co-founder Ash Truscott

Struman’s co-founder Ash Truscott

A start-up beer company aims to address the current lack of organic beers on the Australian market.

Struman’s Organic Beer Co is Australia’s only dedicated organic beer company, founder Ash Truscott told Australian Brews News.

To his knowledge there are no other organic beers currently available in Australia other than Mountain Goat Organic Steam Ale and Redoak Organic Pale Ale.

“That’s it, as far as we’re aware, and they are in craft. There’s been a couple of others in the past that have come and gone,” he said.

Struman's Premium Lager and Dry

Struman’s Premium Lager and Dry

Truscott said Struman’s is very deliberately playing in the mainstream beer segment, where it will sit on the shelves alongside premium lagers such as Boag’s, Crown and Peroni.

Despite using more expensive ingredients to secure organic status, Truscott said the Struman’s beers are actually selling at a slight discount to these established brands.

“We’ve taken a haircut on the margins, but we’re trying to grow a bit of volume,” he said.

Produced at Brewpack in New South Wales, the Struman’s range currently consists of a Premium Lager and a lower carb Dry.

They are currently exclusive to Dan Murphy’s and BWS stores.



2 Responses to Start-up targets organic beer niche

  1. Nt on October 14, 2016 at 7:27 pm

    Its currently $56 a carton at Dan’s so not exactly on financial par with Boags


  2. Robert Hodgson on September 11, 2016 at 10:39 pm

    Very much in the mainstream mould, but if that’s the market you’re targeting then fine. Not for me though just too bland.

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