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Goose Island launched in Australia

April 20, 2017
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Media Release

Melbourne, Australia, April 20, 2017 — The latest international addition to Australia’s craft beer scene hits our shores this week, with Goose Island, one of the world’s most awarded craft breweries, officially landing on tap on Friday 21st April.

Goose Island Beer Company is a pioneer of the craft brewing movement in the US. Australian craft beer lovers will get their first taste of Goose in the form of the Midway IPA: a sessionable 4.1% IPA and the newest beer from the Goose family.

When Goose set out to brew its session IPA, its aim was to make a beer with hop character that could be embraced by all, not just ‘hop heads’. Goose found its inspiration at the Chicago World’s Fair of 1893 that put its humble hometown on the map. At the heart of the Expo was the ‘Midway Plaisance’, a mile-long park with games and amusements for everyone. The Midway Session IPA perfectly captures this spirit and has all the citrusy hop hits of an IPA in an approachable hoppy ale, and the Goose Chicago brewers have flown over from the US to brew Midway fresh for Australia.

More Goose to come

The Midway Session IPA is only the first launch, with the local Aussie brewers working in close partnership with Chicago Goose Island brewers to bring the internationally renowned Goose IPA to Aussies. The six-time Great American Beer Festival medal winning beer will be arriving in the coming months.

Brewmaster Jared Jankoski (L), President & General Manager Ken Stout (R)

Ken Stout, President & General Manager, said, “We’re very proud and excited to introduce Goose Island to the great beer lovers of Australia. It’s also very flattering that interest in American craft beer is spreading around the world, and thrilling for Goose Island to be a part of the movement. Everyone at the Goose Island Beer Company is looking forward to making some new friends Down Under.”

Jared Jankoski, Brewmaster, said, “Goose Island Midway IPA is a lighter bodied dry hopped beer that we would call a “session IPA” in the US. It has a pleasant balancing malt character, low to moderate bitterness and a unique, bright tropical hop aroma derived primarily from Mosaic hops. The result is very refreshing and enjoyable beer with a great hop aroma.

“Brewing locally gives a great freshness advantage, and with our ability to be directly and constantly involved with the brewing process we see this as the most ideal way to bring our beer to Australia. We have been involved every step of the way, giving direction on the brewing process and visiting the brewery to personally taste the beer for every trial.”

Where to get on Goose

From Friday, the Goose Island Midway IPA will be on early release on tap at venues in Sydney and Melbourne, with more venues rolling out Goose nationally in the coming months. Packaged Goose Island will be available later in the year. Please contact the team for full details.

The Chicago Goose Island team will also be in Australia for a range of events throughout May, including:
Great Australian Beer Spectapular (GABS) activations in Sydney and Melbourne
Good Beer Week Melbourne events including Meet the flock (16th May) and Brews News Q&A (17th May)
Get on Goose this Friday during Hoppy Hour

Goose will be bringing ‘Hoppy Hour’ to crafty Sydney and Melbourne venues on Friday 21st April. Craft lovers can bring a flock of mates down from 6.00pm and discover Goose Midway IPA, on Goose. RSA applies, until the kegs run out!

Melbourne
The Catfish Bar — 30 Gertrude Street, Fitzroy
Freddie Wimpoles — 125 Fitzroy Street, St Kilda
Cookie — Level 1, Curtin House, 252 Swanston Street, Melbourne

Sydney
Petersham Public House — 296 Stanmore Rd, Petersham NSW 2049
Newtown Hotel — 174 King Street, Newtown
Keg & Brew — 26 Foveaux Street, Surry Hills

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8 Responses to Goose Island launched in Australia

  1. Pete on June 25, 2017 at 7:38 pm

    Tasted “Goose Island IPA” at the Royal Hotel, Leichhardt in Sydney tonight. Having spent the last two weeks in New York City drinking and enjoying Goose Island IPA I can tell you that this experiment is a failure. Bad image of Goose Island’s good reputation and a poor Australian adjusted beer. Boring, dull, uninteresting and not an IPA. Australia is maybe 20 years behind the USA re craft beers and will remain so unless people here are exposed to real IPA.

    • James Atkinson on June 26, 2017 at 11:30 am

      Was it definitely Goose IPA and not Goose Island Midway Session IPA, which is a different beer entirely?

  2. Sol on April 21, 2017 at 12:27 pm

    The IPA was in every airport bar in the US recently. It’s brewed in local regions, given postcodes to assimilate with locals. Assumption it’s an Aussie version of their Pale. Though funny AbInbev ownership wasn’t mentioned anywhere in PR Release! . It’s now 100% owned.

    • Editor on April 21, 2017 at 2:15 pm

      We noted that too. Lots of reference to their ‘partnership’ with ABInBev, which seems to be the language they are using. Not very transparent language.

  3. Lucas on April 20, 2017 at 7:17 pm

    Why do we call this craft beer when the Brewers’ Association in the USA does not consider it one? (Look up Goose Island at craftbeer.com). This article smells like an advertisement.

    • Editor on April 21, 2017 at 11:47 am

      We call it craft beer because we are not in America. The Brewers Association’s definition is not relevant. The CBIA in Australia has a different definition again. Our view is that ‘craft’ is an essentially meaningless term and nothing more than a rough descriptor to differentiate mainstream beer from newer styles. It may smell like an advertisement to you but it is a media release from the brewery and clearly labelled as one. No money changed hands, it is published as we consider that the information it contains is of general interest. A media release is a statement from a brewery and given it is labelled as a media release we do not endorse or filter the claims it contains. You as the reader are invited to put what weight on the content that you wish.

      • Lucas on April 21, 2017 at 8:25 pm

        Thanks for a solid response. I just think Goose Island has an interesting history in other countries it has already debuted too – such as the background on the China launch – in an article I read in Fortune last month:
        http://fortune.com/2017/03/16/china-craft-beer-ab-inbev/

        • Editor on April 24, 2017 at 2:48 pm

          Thanks for the share – it’s an interesting article. I thought this was telling, “Thanks to China’s weak regulatory climate, it can muscle into the market in ways that wouldn’t pass muster in the U.S.”. That’s probably true here too. Transparency of ownership is vital. If consumers do care about who makes their beer and they are buying it for reasons such as independence and not just quality and price, transparency of ownership in the labelling and storytelling matters. I suspect that the businesses that refuse to be transparent, or are very selective about what they tell, are tacitly acknowledging that the ownership matters to consumers.

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