Today we announce that Asahi Holdings (Australia) has taken a 100% ownership stake in Mountain Goat Beer.
Over the past 18 years we’ve been on a determined exploration of good beer. A lot has changed since 1997. Back then we knew that Australian beer lovers deserved more than just bland, yellow fizzy lager, but it was so difficult to find. It’s the very reason we started the brewery.
We are so proud that our loyal supporters believed in us and proved us right, and we’re genuinely excited about how the Australian craft beer scene is growing.
We’ve been contract partners with Asahi for 3 years now, and with their expert help our beer has grown in demand, expanded nationally, and found a special place with beer lovers. We are confident that with Asahi on board, we will be able to convert many more people to craft beer than we could do on our own.
We’re sticking around. We want to ensure focus remains on the beer: on it’s quality of course, but also to continue to innovate and collaborate with other passionate members of the craft beer community. This was a key aspect of the sale for both sides.
Mountain Goat will continue to operate as a stand-alone business. Our brewers will continue to brew beer in Richmond, and the bar will remain open Wed & Fri nights as usual.
Cheers,
Cam & Dave.
Another one bites the dust!
Struth! Big congrats to Dave, Cam and the crew!!!!! It is going to be an interesting couple of months in the beer scene me thinks?!
Terrible news, almost makes you cry when strong, successful independent businesses sell out to the mega swills. Not looking forward to the future piss weak offerings. Little Creatures is fucked, line up Mountain Goat, time to bend over and get a taste of corporate reality
Creatures is fucked? Jeez… I’m failing to see evidence of that, apart from huge success. The product is still ace, the new additions are ace, the new Geelong brewery is going gangbusters.
Oh well, each to their own!