Distribution of the Miller beers could be up for grabs in Australia if AB InBev’s takeover of SABMiller proceeds as expected.
The transaction dubbed Megabrew would require the forced sale of SABMiller’s stake in US joint venture MillerCoors to partner Molson Coors.
The parties have already agreed a $12 billion sale price, which also gives Molson Coors ownership of the Miller brand family globally.
In this event, Carlton & United Breweries would be unlikely to retain Miller, its sole casualty from the shake-up that will inevitably deliver various AB InBev brands to its stable.
Molson Coors’ existing Australian distribution partner Coca-Cola Amatil would be in the box seat to distribute Miller.
“The Miller brands globally are a profitable business built on a powerful brand family that we can leverage worldwide, including emerging markets, along with the Coors and Staropramen trademarks,” Molson Coors said.
A Molson Coors spokesman told Australian Brews News it was too early to comment on the local impacts of the transaction, which is not expected to close until the second half of 2016.
I buy your product all the time in Melbourne Australia I love the draft and the chill but I’m sick of the fact that lately every box I buy is out of date and the beer tastes like shit what can we do to prevent this happening as it’s a huge inconvenience to take the opened product back here
I have a carton of Millers Beer, that, at my own fault that I placed it in a place that I had forgotten about it, and when I saw it, it was years out of date. I do not expect you to replace it, as I’m responsible for this. BUT no harm in trying if you would like to replace it I would really appreciate it as I,m regular Miller Beer drinker. Thankyou and I do Understand if you Don’t. Kind Regards ANGELO