To Whom it May Concern,
Pabst Blue Ribbon will be moving distributors in Australia to By The Bottle Pty.Ltd, effective November 1st. Pabst was previously distributed by McLaren Vale Brewing Pty.Ltd. By the Bottle is a Victorian based distributor of wine and beer who will be managing sales and marketing for the PABST brand nationally. They have been instrumental in the growth of the brand in Victoria over the last fourteen months and will look to roll this growth across Australia.
Adam Iversen the Director of International at Pabst Brewing Company said ‘we are pleased to welcome By the Bottle to the PBR family and we are confident in their abilities to further grow the PBR brand in Australia. We are excited also to be diversifying our SKU range and to be soon offering PBR in bottles and in kegs to the Australian consumer.