Melbourne’s new independent brewery, Brick Lane Brewing Co, has been appointed as the exclusive beer supplier for the Night Market at Queen Victoria Market. But in a twist, they will be offering other local craft brewers the opportunity to showcase their own brews at the iconic market.
“We created this business to support a community of craft brewers building a real and sustainable presence in Melbourne,” said Paul Bowker, Managing Director at Brick Lane Brewing Co.
“We’re opening up our new world-class brewery in Dandenong to other craft brewers and we thought it was a great idea to showcase to the public the innovation in brewing and the diversity of beers by opening up the Queen Victoria Market opportunity with them too,” said Mr Bowker.
“The Queen Victoria Market is a Melbourne institution that, quite rightly, the community feels a huge amount of ownership over,” said Queen Victoria Market CEO, Stan Liacos.
“Brick Lane Brewing Co. presented us with a concept that was completely aligned with our ethos of supporting relatively small and independent Melbourne-based businesses. We love the idea that they are a Melbourne bred brewery and are also willing to share their space with other craft brewers for the benefit of the whole community.”
Thousands of people flock to the Queen Victoria Night Market each Wednesday during the Winter and Summer Night Market seasons and Brick Lane Brewing’s concept includes creating separate bar zones and fun ways to help people experience a variety of craft brews.
As well as hosting guest brewers, Brick Lane Brewing’s own beers will showcase seasonal and one-off varieties alongside their core range.
Brick Lane Brewing Co. began when a group of friends from completely different backgrounds were discussing their passion for craft beer. As fans they wanted to create their own brews, but they wanted to do it properly. They wanted the opportunity to create small runs of seasonal and experimental brews, as well as helping to make craft beer more accessible to the wider community. The discussion widened and before long, Brick Lane Brewing Co. was created. Crucially, one of Australia’s most respected brewers, Jon Seltin, jumped over to Brick Lane and bought into the concept as a founder of the brewery.
With some solid investment, the group has built a brewery in suburban Dandenong which brings globally leading state-of-the-art equipment and processes for a brewery of this size to
the craft beer market.
The Winter Night Market returns to the iconic Queen Victoria Market every Wednesday from 6 June to 29 August from 5:00pm to 10:00pm. For more information.
Leave a Reply