Following three years of litigation around its Pacific Ale trade mark dispute, Stone & Wood last week settled its case with Victorian Brewery Thunder Road.
Stone & Wood founder Jamie Cook said that the brewery had decided to move on from the dispute several months ago, after the Federal Court upheld its decision to side with Thunder Road in March this year.
“We’d made up our mind going into that meeting,” Cook said.
“At the end of the day, there’s only so much energy, resources and money you can put into these things.”
“We’re just happy that the brewery can move forward, close the book on that and get on with building the brand.”
“We’re very comfortable with the strength of the Stone & Wood brand in the marketplace.”
Consumers will start noticing that Stone & Wood has updated its packaging on its flagship beer, changing its current trade mark Pacific Ale to The Original Pacific Ale. The brewery will roll out the new look and feel nationally, emphasising its originality in the burgeoning market. The Original Pacific Ale is known for its distinct fruity hop aroma, refreshing finish and cloudy haze.
This packaging update is a part of the continued evolution of Stone & Wood’s portfolio, with more updates and releases coming up later in the year.
Thunder Road has been approached for comment.