During the recent Sydney Beer Week, we were fortunate to work with Kegstar to present this discussion panel looking at the future of beer festivals and beer events such as the very beer week we were attending.
Beer festivals were a great route to market for brewers in the early days of craft beer, and also provided beer drinkers with a place to try all of the new and novel beers that were coming onto the market.
But in the current market of the ever present tap takeover, with keg rotation a staple of craft beer bars and with every state having a craft beer week, and with every postcode seemingly wanting its own festival, has event fatigue set in?
Our panel of Danielle Allen and Kerry McBride from Two Birds Brewing, Dave Phillips from Dave’s Brewery Tours and Sydney Beer Week and Marty Keetels from Beer InCider take a look at the issue from both sides of the fence. What do brewers look for in a beer festival and what brings them back, and also what beer festivals do for the brewers and the beer drinking public.
Enjoy the conversation.
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All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.