During the recent Good Beer Week in Melbourne, the Cryer Malt trade hub at BeerDeluxe was once again a focus for the brewing industry with a number of important trade discussions taking place.
Thanks to Kegstar, Brews News was able to be there to record some of these panels and we are proud to present these discussions.
This panel, hosted by co-founder of Totem Marketing Zoe Ottaway, was an informative discussion on product labelling, the legal requirements, the importance of adhering to these standards and the way in which ABAC treats product labelling complaints.
We look at the issues from a retail perspective with Endeavour Drinks Diarmaid O’Mordha. You also hear Steve ‘Hendo’ Henderson formerly of Brew Cult who gives first-hand experience of potentially falling foul of labelling standards and how an ABAC investigation works. And also from Jamie Cook, the Chair of the Independent Brewers Association who goes into detail about just how the IBA can assist existing and potential brewing companies to comply with what can often be a daunting and challenging exercise.
You can find the accompanying PowerPoint for the presentation here.
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