• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Brews News

The news the Australian brewing industry reads

New Zealand
Australia
  • News
    • Brewery Radar
    • Brewery Openings
    • New Zealand
    • New Beers Wrap
    • Media Releases
    • Sponsored Posts
  • Radio Brews News
  • Jobs
  • Classifieds
  • Business Directory
  • Events
    • Featured Events
  • Brewery Pro
  • Advertise / Subscribe

Signup!

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • News
    • Brewery Openings
    • New Beers Wrap
    • Sponsored Posts
    • Media Releases
    • Brewery Radar
    • New Zealand
  • Podcast
  • Jobs
  • Brewery Pro
  • Brewery Database
  • Business Directory
  • Events
    • Featured Events

Beer is a Conversation: Shaya Rubenstein

July 10, 2019 by Radio Brews News

A Baltimore-born, Brooklyn raised, Israeli soldier/homebrewer marries and settles in Melbourne and finds himself the Head Brewer in his friend’s business venture – a revamped Docklands pub tucked quite literally beneath the Melbourne Star Ferris wheel.

Whilst it sounds like the opening to a convoluted Hollywood movie plot, it is, in fact, the story of Shaya Rubenstein from Urban Alley Brewing.

The business itself began life as Collins St Brewing when Shaya’s friend Ze’ev Meltzer conceived a plan to open an inner city brewhouse. The difficulties that presented led to a Plan B where the business contract brewed core beers to enter the market and establish the brand while a suitable site could be sourced close to the city.

The Harbour Town Hotel became that site, a large scale pub on the outer reaches of the Docklands precinct to the north west of the city. A chunk of the existing restaurant area was given over to the brewhouse and Pete says that a better example of ‘Brewhouse Tetris’ would be hard to find as every square foot of space has been judiciously utilised even to the point that the low-point of the floor and the high point of the ceiling was the only place to stand tanks before shuffling them into place. The grain mill is located in a loading bay some 50 metres’ walk away next door and linked to the brewery by an auger which snakes its way through the delivery and back-of-house alleys.

In this conversation Shaya is keen to share some of the philosophy behind the brand and the choice of beers as well as the strong focus on sustainability that they have planned. He also takes care to correct some of the misinformation reported around these practices (some of which are in the planning stages but not yet implemented) and gives listeners some inside goss on upcoming partnerships to further ensure a smaller environmental footprint.

Shaya is a most interesting character with a rich and diverse background, all of which has led him to his current role. He shares some forthright views and opinions on the brewing scene and is sure to get the conversation started.

Enjoy the conversation.

Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt has been bringing you the world’s best local and imported malts. Your premium brewing partner and proud supporters of Brews News.

We thank Rallings Labels and Stickers for sponsoring this podcast. Call Rallings on 1300 852 235 to discover a more efficient way to get your small batch canning labels done.

If you like what we do at Radio Brews News you can help us out by:

  • Sponsoring the show
  • Reviewing us on iTunes or your favourite podcasting service
  • Emailing us at [email protected] to share your thoughts

All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

Category: Radio Brews News Tagged: Shaya Rubenstein, Urban Alley Brewery

Share this post:

Share on FacebookShare on TwitterShare on LinkedInShare on PinterestShare on RedditShare on Email

Primary Sidebar

Signup!

Australian Brews News
is supported by

Wear us out

  • About Us
  • Contact Us
  • Advertise
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

© 2022 Brews News | Website by Lance Montana