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Editor’s Note: Find out more about Lion’s global strategy with little Creatures
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- Little Creatures continues march into China
Lion has announced the opening of its first Little Creatures venue and microbrewery in the United States in San Francisco’s Mission Bay. The new venue will feature 36 taps with beers brewed exclusively on-site, as well as sell a core range of beers imported from Australia.
One of Australia’s most famous craft brands, the Lion-owned Little Creatures has gone from strength to strength in recent years, increasing its presence overseas with venues now in London, Hong Kong, Singapore and Auckland. Little Creatures is also partnered with venues in Beijing, Shanghai and Taipei.
Little Creatures Mission Bay is the latest home for Little Creatures, tapping into the vibrant US craft beer market. Adjacent to Oracle Park (home of the San Francisco Giants baseball team) and near the soon to be opened Chase Center (home of the Golden State Warriors basketball team), the venue is in the middle of San Francisco’s emerging entertainment precinct.
Fresh beer from “tank to tap” is key at the new venue with bright beer tanks connected directly to the beer founts putting guests within arm’s reach of the brewing process.
Luke Higgins, Lion’s Commercial Operations Director, said: “San Francisco has an array of great craft brewers and passionate beer consumers so it’s the perfect launch pad for introducing Little Creatures to the US. The craft beer market in the US is showing signs of a very positive future. In 2018, craft beer sales were up 4% by volume and retail sales were up 7% to $27.6bn so it’s a good market to be in.”
Luke Higgins continued: “We’re looking forward to seeing Little Creatures Mission Bay become part of the craft beer community on the west coast of the US and we’re excited to see it already creating a buzz. The new venue will be all about introducing the famous Little Creatures beers and hospitality to a new part of the world and ensure the locals over here enjoy it as much as we know the Little Creatures global community does.”
Little Creatures Mission Bay is located at 1000a 3rd Street, San Francisco. The venue officially opened its doors on Friday 26 July 2019.