Sunshine Coast adventure photographer Krystle Wright is the talent behind a confronting image at the centre of a national billboard campaign on behalf of Great Northern Brewing Co (GNBC).
The campaign is designed to draw awareness to the devastation of the drought in rural and regional Australia and to promote Great Northern’s 2019 Let It Pour fundraising drive for drought-stricken communities.
Wright’s photograph of farmers Amanda and Perry Brien on their dusty, dry property in central west New South Wales was selected by GNBC to be the centrepiece of the billboard campaign.
Having raised more than $1 million last year, GNBC has once again donated 1000 kegs to pubs and clubs across Australia to bring city and country communities together over the weekend of October 25 – 27.
Proceeds from the beer sales as well as other fundraising events held during the weekend will all be donated to the Let It Pour fundraising campaign.
This year hundreds of venues from Western Australia to Queensland have signed up to stage Let it Pour events encouraging everyone to buy a beer and help a bushie.
In addition to the Let It Pour campaign, Great Northern’s parent company Carlton & United Breweries is also donating around 2,500 cans of free drinking water to drought-stricken communities including Tenterfield and Stanthorpe.
Wright will attend a Let it Pour event at the Noosa Surf Life Saving Club on Friday (October 25) from 5pm and will also attend the Mooloolaba Surf Life Saving Club from 2pm on Saturday (October 26), where one of her images will be raffled and the proceeds donated to Great Northern’s drought relief campaign.
“It is a real privilege to contribute to Great Northern’s Let it Pour campaign because it not only raises funds, but also gives people a chance to come together, regardless of your circumstance or where you live,” she said.
Great Northern’s Antonia Ciorciari said regional Australia had really supported and embraced their brand, so they were keen to do something to give back.
“We were incredibly humbled by the passion and generosity of people who responded to the Let it Pour call last year,” she said.
“Not only did the events unite country and city communities for a common cause, they also showed rural people affected by drought that they were not alone.”
Rotary’s Philip Archer said all funds raised through Let it Pour will be donated to a drought relief fund organised by Rotary Australia and administered by Bendigo Bank.
“Last year, funds were given to people who needed help with everything from feed and water for livestock to school supplies for children, repairs for their farm machinery and food for their dinner tables,” he said.
To find a Let it Pour event or to donate, visit letitpour.com.au