Articles published under the media release byline are news produced by the relevant business and remain unedited by Brews News. This media release was circulated by UpFlow Brewing Co.
Drinking beer is no longer just a post-game ritual with Aussie craft brewery, UpFlow Brewing Co., today releasing Australia’s first-ever range of hypotonic sports beers.
Designed to be enjoyed pre-game as well as at half-time or during ‘sports breaks’, the rehydration non-alcoholic beers are available in two styles: Ultra Pale Lager and Classic Pale Ale.
UpFlow’s hypotonic sports beers offer optimal low energy hydration, replacing lost electrolytes and providing nutrients to support recovery and long-term sustainable high performance.
Monash University Senior Lecturer and Researcher in Exercise Physiology, Metabolism & Dietetics Dr Ricardo Costa says there is a link between alcohol-free beer and the nutrients the body needs post-exercise.
“Alcohol-free beer, in adjunct with an exercise recovery meal, may support rehydration after exercise due to its water, carbohydrate and sodium content – nutrients that are all part of exercise recovery guidelines and recommendations,” he said.
Hypotonic sports beers are perfect for sports people like Elijah Ware – former Port Adelaide Australian rules football player – who knows the balance required to perform as a modern professional athlete as well as maintain a long-term healthy lifestyle.
”I drink UpFlow’s hypotonic sports beers to help me rehydrate after games. They allow me to enjoy a few
celebratory beers with my footy players without having to worry about the risk of driving home to my family.
“For post-game hydration and recovery as well as my own mental health, there’s no better feeling than being able to smash beers throughout the season without feeling guilty. There’s really no downside – it helps me perform at my best and keeps the club atmosphere fun and relaxed at the same time,” Mr Ware said. UpFlow co-founder Julian Sanders says he’s on a mission to start changing the conversation around Australia’s drinking culture, particularly when it comes to sport.
“We love beer but are not big fans of hangovers. Like most Australians, we like to finish off a big win by getting on the beers, but don’t like the unfortunate consequences we wake up with the next day. So, we’ve made a range of tasty, non-alcoholic beers that mean you’re up for a big day after you’ve had a big night.
“By brewing beers that are full of flavour but contain no alcohol, we are able to open up new ways to enjoy drinking that are tied to health, fitness, performance, productivity and safety. Full-flavoured, alcohol-free beer is the holy grail of brewing science. Our new hypotonic sports beers celebrate this and the broader conversation we’re trying to have around living a responsible and more sustainable lifestyle while still being able to enjoy a beer and perform at your physical best,” Mr Sanders said.
The Classic Pale Ale and Ultra Pale Lager join the other two beers in UpFlow’s non-alcoholic range: New World IPA and Stout. UpFlow’s new rehydration hypotonic beers are available online at upflowbrewing.com.au in 12 ($45) or 24 can packs ($80).
About UpFlow Brewing
UpFlow Brewing Co. is Australia’s first alcohol-free craft brewery. From its home in Melbourne, UpFlow specialise in beer culture and technology; brewing authentic, non-alcoholic beers made from pure malt, yeast, hops and water – nothing added or removed. UpFlow’s mission is to make the best tasting, non-alcoholic beers with no downsides. A never-ending quest for flavour, where the UpFlow team has fun at every step.