Community brewers and great mates, Young Henrys reunite with Volcom to launch a limited edition tropical pale ale, Welcome To Beer’a’dise in celebration of the skate and culture brand reaching their dirty 30s. Available from NSW bottle shops now, the birthday beer will be spearheaded by a floating skate and live music showcase on Sydney Harbour in February, headlined by Hockey Dad + friends, Ebony Boadu, and hosted by Froomes and Vaughan Blakey.
Prepare for a tidal wave of tropical tranquillity upon tasting Welcome to Beer’a’dise. The limited release beer is a blend of Aussie, Kiwi, American and Slovenian hops with notes of mandarin, pineapple, and citrus. Alongside its inimitable taste, it sees the two brands reignite their historic partnership to celebrate culture, the arts, and the planet over a well deserved frothy.
The birthday bash continues into 2022, floating across the Sydney Harbour with a 360 view of the iconic Harbour Bridge and Opera House. The exclusive Welcome to Beer’a’dise party will host a skate showcase with live music spearheaded by indie surf rockers, Hockey Dad, joined by a handful of surprise guests, in celebration of the birthday brew. Ebony Boadu will be keeping the vibes high on the DJ decks throughout the day, with Aussie surf legend Vaughan Blakey and the always hilarious Froomes on hosting duties.
Speaking on the partnership, Young Henrys co-founder, Oscar McMahon says, “Somewhere within the intersection of loud music, art, skateboarding, beer, and surfing lies many memories of our collective youths. Two companies that truly meet somewhere in there, are Volcom and Young Henrys, both ambassadors for a fun and wild lifestyle, social conscience, and defiance against all those that tell us to grow up and get a real job. Well, Volcom just flew in the face of that and grew up, hitting 30 years which is pretty big news. Definitely worth a beer, me thinks. To hell with the real job, long live the Stone!”
Shane Azar, Volcom Marketing Director AUS/NZ says, “Volcom was founded in 1991 in Costa Mesa, California by Tucker Hall and Richard Woolcott. They created the first brand to combine surfing, skating, snowboarding, music, and art under one banner, that instantly connected to an undercurrent of creative liberation… Now in 2021, as Volcom celebrates 3 decades of this pursuit, we are partnering with Young Henrys, a company that shares many of our values, to brew a beer that sips perfectly at a garage jam session, on the platform of the backyard ramp, or as you kick back over a long weekend. Cheers to 30 years!!!”
For a chance for you and 5 mates to attend their special memory-maker of a party in February, simply purchase any Young Henrys or Volcom product, and gain entry to the draw via scanning the QR code. Head to the Young Henrys website for further details. Crack open a tinnie of Young Henrys x Volcom’s Welcome to Beer’a’dise in homage to the tropical-fuelled summer we all want to experience.