This week on Beer is a Conversation, we meet Ben Holdstock, co-founder and head of product with Heaps Normal.

With Heaps Normal successfully completing a Series A funding round and raising $8.5 million, on a valuation of more than $50 million, Matt caught up with Ben to find out a little more about where he saw the AF market going and whether the growth – and the hype – can continue, and also why they went with a traditional funding model rather than considering crowd-sourced, which is increasingly common for ventures of their scale.

They also discuss who is drinking AF beer and why, will the emerging generation of adults who have not developed a taste for beer on any level embrace alcohol-free beer and just how big the market can grow to be, amongst a host of other topics.

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