Our vision provides focus and direction for all of our planning, growth and general business activities; our values underpin and guide all that we do.

We aim to produce and serve the best craft beer Australia has to offer whilst warmly welcoming patrons at our historic West End venue providing a food and service offering that keeps the locals, visitors and all consumers of our beer coming back time and time again.

West End is our home and we want to be recognised in the community as the leading regional producer of consistently high quality beer and food to match.

We aim to achieve this by engaging with customers with fantastic friendly service levels so we grow production and sales in a sustainable manner, with a view to creating long term brand value in a competitive market.