This week, the team discuss the Endeavour Group and CUB’s new collaboration, Brick Lane’s new spot, and advertising issues highlighted by ABAC.
ABAC
Advert placement issues highlighted by ABAC
The decline in packaging complaints has continued at ABAC but recent rulings have highlighted issues around social media tagging for alcohol brands.
Brews News Week #367 – Cruisey Episode
This week the team discuss Feral’s role with Coca Cola, ABAC’s biggest year, and which beers make it onto mainstream restaurant menus.
Biggest year on record for ABAC
Online sales and at-home consumption led to record workload in 2021 – the biggest in its 23 years – at alcohol advertising watchdog ABAC, but packaging complaints down.
Brews News Week #364 – Bubbly Water With Stuff In It
This week, the team discuss sustainability, the definition of craft and a sharp decrease in ABAC complaints.
Sharp decrease in ABAC complaints
Complaints to the alcohol advertising watchdog ABAC for the first quarter of 2022 were at their lowest in more than two years.
Brews News Week #363 – That’s My Jam
This week the team discuss ways breweries can become carbon neutral and a price rise for container deposit schemes.
Brews News Week #356 – The Shirky Principle
This week, the team discuss the IBA’s recent announcement regarding Good Beer Week and BrewCon, ASX news and a new report from the U.S.
Major brands face ABAC
Some of Australia’s largest breweries and brands have faced complaints, including CUB over an interview with Ash Barty, Hello Drinks and Lion over White Claw advertisements.
ABAC review consultation announced
The ABAC management committee will soon be undertaking a review of the ABAC code and is inviting submissions from all interested parties.