Amazon AU has signed up to the ABAC scheme, meaning alcohol manufacturers listed on its platform will need to be compliant with its alcohol advertising standards.
ABAC
ABAC upholds Bounty Hunter complaint
ABAC complaints against two breweries have been upheld with historical social media posts and packaging again coming under scrutiny.
Brews News Week #278 Blackbeerd
This week on the podcast, the team discuss how breweries are marketing themselves in the climate of COVID-19 and why you shouldn’t ask your consumers to just refrigerate their exploding beer cans.
COVID-19 marketing in the spotlight at ABAC
Complaints against craft beer packaging and social media were down in the past three months, but ABAC warned marketers to be cautious about making claims during COVID-19.
Brews News Week #277 Take Three
This week on the podcast, the team overcome some recording difficulties to bring you the news of the week including the latest on tap contracts and the best and worst of can label designs.
Reposted social media complaints upheld by ABAC
Complaints against two breweries in WA and SA highlight the issues around reposting content from other sources on social media after a panel ruled both were in breach of ABAC.
Brews News Week #272 Imitation is Flattery
This week on the podcast, the team discuss questions raised over competition after the Asahi acquisition, and the latest Alcohol and Drug Foundation campaign.
ABAC upholds hard lemonade complaint
Alcohol advertising watchdog ABAC has upheld a complaint against Boston Brewing Co’s Peach Lemonade.
Pirate Life “probiotic” complaint dismissed by ABAC
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
Beer absent from ABAC complaints
A raft of bottle shops and the wine and distilling companies have faced a panel as beer packaging complaints bottom out after ABAC hailed brewing industry co-operation.