This week, the team discuss the debate surrounding buy-now-pay-later options, ABAC’s review for 2022 and the GABS Hottest 100 Countdown.
ABAC
ABAC review set for 2022
After record levels of activity in 2021, ABAC will be undertaking a major review of the code in 2022.
Complaints spike as ABAC judges major brands
Data shows the number of complaints have accelerated in recent years in the last ABAC adjudication roundup of 2021, which features a host of dismissals for major and small brewers.
Australian Distillers Association joins ABAC
The Australian Distillers Association, which represents 350 members across the country, has become a signatory of the Alcohol Beverages Advertising Code (ABAC)
Brews News Week #340 Fancy a Shandy?
This week the team discuss the Brews News brewery database, BrewDog’s new pasteuriser and ABAC’s survey on alcohol perceptions.
Social media remains an issue but complaints slow: ABAC
Overall complaints are down at ABAC but social media posts continue to be an issue, as marketing from Victoria Bitter, 4 Pines, Your Mates and 3 Ravens faced the panel.
ABAC survey explores alcohol advertising perceptions
ABAC’s latest research survey found that its rulings were in line with community standards, including in relation to beer styles, but that awareness of the scheme was low.
“Juice” IPA and Pastille Sour Ale face ABAC
Adjudications on a Juice IPA and a lolly-inspired Sour Ale have featured in this round of judgements by an ABAC panel.
Victorian liquor regulators sign ABAC agreement
The Victorian Commission for Gambling and Liquor Regulation has signed an agreement with ABAC following the banning of Howler Brewing Company’s Choc Milk Stout.
Brews News Week #331 My Local
This week on the podcast, Little Creatures 21st birthday release, and the teams thoughts on whether zero alcohol beer is becoming a “gateway drink”.