This week the team discuss the Brews News brewery database, BrewDog’s new pasteuriser and ABAC’s survey on alcohol perceptions.
ABAC
Social media remains an issue but complaints slow: ABAC
Overall complaints are down at ABAC but social media posts continue to be an issue, as marketing from Victoria Bitter, 4 Pines, Your Mates and 3 Ravens faced the panel.
ABAC survey explores alcohol advertising perceptions
ABAC’s latest research survey found that its rulings were in line with community standards, including in relation to beer styles, but that awareness of the scheme was low.
“Juice” IPA and Pastille Sour Ale face ABAC
Adjudications on a Juice IPA and a lolly-inspired Sour Ale have featured in this round of judgements by an ABAC panel.
Victorian liquor regulators sign ABAC agreement
The Victorian Commission for Gaming and Liquor Regulation has signed an agreement with ABAC following the banning of Howler Brewing Company’s Choc Milk Stout.
Brews News Week #331 My Local
This week on the podcast, Little Creatures 21st birthday release, and the teams thoughts on whether zero alcohol beer is becoming a “gateway drink”.
TikTok and cannabis imagery in ABAC spotlight
Complaints in the latest round of ABAC adjudications covered the age demographics of TikTok and the use of cannabis imagery on beer cans in a wide ranging set of decisions.
No-alcohol marketing test for Heineken 0.0
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Alcohol packaging and marketing in front of ABAC
Ballistic, Hairyman and Great Northern all drew marketing and packaging complaints in the latest roundup of ABAC adjudications.
Social media complaints still preoccupying ABAC
The Alcohol Beverages Advertising Code has released its latest quarterly report, noting social media posts continue to be the largest source of complaints to its adjudication panel.