The number of dismissals outweighed the complaints upheld in ABAC’s last quarter as its panel judges on Cheeky Monkey and Byron Bay Lager marketing.
Zero alcohol beers the focus of ABAC on this weeks podcast, and the team try out a new format for the show.
An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.
We’re back podcasting for 2021 with a big news week as Fermentum snaps up Two Birds and Broo’s China deal collapses.
A collaboration between VB and Volley shoes has been the subject of a complaint to ABAC, with the panel upholding an aspect of the complaint.
This week, the team discuss Foster’s, ABAC and Behemoth, whilst Capital Brewing Co. dominates the news with a new taproom and pourage rights at Canberra’s Manuka Oval.
Two complaints to ABAC regarding Victoria Bitter and Capital Brewing TV and radio ads have been dismissed by a judging panel.
This week on the podcast, the team delve deep into tap contracts and anti-competitive behaviour, as well as VB’s partnership with Volley.
Mainstream audiences and particularly minors will not understand the meaning behind beer styles like stout, IPA or sours, and therefore brewers should not rely on these terms says ABAC.
ABAC’s Annual Industry Education Webinar will be held Wednesday 25 November 2020 from 10-11am.