This week on the podcast, the team discuss how breweries are marketing themselves in the climate of COVID-19 and why you shouldn’t ask your consumers to just refrigerate their exploding beer cans.
Complaints against craft beer packaging and social media were down in the past three months, but ABAC warned marketers to be cautious about making claims during COVID-19.
This week on the podcast, the team overcome some recording difficulties to bring you the news of the week including the latest on tap contracts and the best and worst of can label designs.
Complaints against two breweries in WA and SA highlight the issues around reposting content from other sources on social media after a panel ruled both were in breach of ABAC.
This week on the podcast, the team discuss questions raised over competition after the Asahi acquisition, and the latest Alcohol and Drug Foundation campaign.
Alcohol advertising watchdog ABAC has upheld a complaint against Boston Brewing Co’s Peach Lemonade.
Pirate Life breaks a run of good luck for the brewing industry but has a complaint against its “probiotic” beer dismissed by ABAC, raising issues with health claims and alcohol.
A raft of bottle shops and the wine and distilling companies have faced a panel as beer packaging complaints bottom out after ABAC hailed brewing industry co-operation.
Good news on the podcast this week as ABAC reports packaging complaints are down in 2020 and we take a look at some positive adaptations the industry is making.
Packaging complaints to ABAC are down after a record year of judgements in 2019 and the announcement that the watchdog would be allowed to bring in stricter enforcement powers for non-compliance.