Good Drinks brand Atomic Beer Project has signed on as the official beer partner of the Brisbane Bullets basketball team, as the company looks to grow its ‘brand-in-hand’ and venue operations.
Atomic Beer Project
Good Drinks, parent company of Gage Roads Brew Co., is on track for a strong full-year result, although its comparatively small brand-in-hand segment has been affected by ongoing COVID-19 restrictions.
“Fantastic momentum” at Gage Roads Brew Co. owner Good Drinks as it reports record earnings in its first six months, surpassing expectations for the full year.
Updates from Hop Nation following its Mornington Peninsula acquisition as well as Pirate Life’s casino venture, Modus Operandi’s Newcastle site and more in this edition of the Bintani Brewery Radar.
Gage Roads is opening the doors of its Atomic Beer Project venue in the Sydney suburb of Redfern this week as part of its ongoing venue strategy.
New breweries are opening up across the country, and the Bintani Brewery Radar aims to keep track of their progress. This month, new breweries for Queensland whilst projects progress in New South Wales, Victoria and SA.
A surge in packaged beer is a small silver lining for Gage Roads, but contingency plans are in place and its Atomic Beer Project opening has been pushed back.
East coast growth and broadening its offering further beyond beer are on the agenda for Gage Roads Brewing Co in its half year results.
As Gage Roads Brewing Co prepares to celebrate its 15th birthday, the City of Sydney Council has given it the green light for its first east coast venue the Atomic Beer Project.
Gage Roads alumnus Nick Ivey is set to become the head brewer at the company’s experimental Sydney brewpub under its Atomic Beer brand – marking the WA brewer’s first foray into east coast venues.