The decline in packaging complaints has continued at ABAC but recent rulings have highlighted issues around social media tagging for alcohol brands.
Digital tap decals have started to gain traction within the industry, in pubs, bars and breweries themselves, aiming to replace standard static decals on bar taps.
This week, Matt catches up with Jim O’Connor from Fortitude Brewing Company, which is about to launch a major brand refresh.
Australia’s large brewers have discovered beer has an image problem and are determined to do something about it. If they’re serious, I suggest they stop advertising their own products.