Digital tap decals have started to gain traction within the industry, in pubs, bars and breweries themselves, aiming to replace standard static decals on bar taps.
beer branding
Beer is a Conversation: Jim O’Connor
This week, Matt catches up with Jim O’Connor from Fortitude Brewing Company, which is about to launch a major brand refresh.
Brewers Association says beer has an ‘image problem’. Rest of the world says ‘duh’.
Australia’s large brewers have discovered beer has an image problem and are determined to do something about it. If they’re serious, I suggest they stop advertising their own products.