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beer branding

Beer is a Conversation: Jim O’Connor

April 26, 2018 by Radio Brews News

This week, Matt catches up with Jim O’Connor from Fortitude Brewing Company, which is about to launch a major brand refresh.

Category: Radio Brews News Tagged: beer branding, Fortitude Brewing Company

Brewers Association says beer has an ‘image problem’. Rest of the world says ‘duh’.

April 3, 2014 by Matt Kirkegaard

Australia’s large brewers have discovered beer has an image problem and are determined to do something about it. If they’re serious, I suggest they stop advertising their own products.

Category: Featured, Features Tagged: advertising, beer branding, beer market, Brewers Association, image

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