CUB yesterday celebrated the ‘50th’ anniversary of the classic VB anthem and in celebrating its heritage managed to mangle its own history. Again.
Bulimba Gold Top
The late Geoff Seebeck, former Creative Director at George Patterson, discusses the history of the iconic VB ad in this previously unpublished article.
In his first post for Australian Brews News, Leon Sammartino looks at the court case battle over dome of CUB’s oldest trade marks…
Innovation. in·no·va·tion/ˌinəˈvāSHən/ Noun: The action or process of innovating. A new method, idea, product, etc: “technological innovations”. You have to feel sorry for big beer marketers. Every day they have to turn up to their desks and think of a new way to put lipstick on a pig try to come up with new and creative… Read more →