COVID-19 has a silver lining for Endeavour Drinks, owner of BWS and Dan Murphy’s bottle shop chains, as “overwhelming” number of Australians support locally-made brands.
It’s a big week for the beer podcast as debate overshadows a breakthrough in gluten-free barley and excise rises are paused for the first time in 37 years.
BWS is undertaking a nationwide multi-million dollar campaign to promote 92 Australian local independent breweries, distilleries and wineries.
This week on the podcast, the team discuss how breweries are marketing themselves in the climate of COVID-19 and why you shouldn’t ask your consumers to just refrigerate their exploding beer cans.
Retailer BWS is calling for independent producers and their fans to nominate beers that they think more Aussies should know about with the chance to be ranged in stores, advertising and marketing support.
Craft accelerator and hospitality company Founders First has doubled its craft beer distribution in Coles and Woolies-owned retail outlets.
The Good Beer Co has teamed up with Founders First and craft breweries to launch ‘A Good Beer Always Helps’ 16-pack to be stocked in 1,000 BWS and Dan Murphy’s stores.
Darwin’s One Mile Brewing is the first Northern Territory brewers to be stocked in local BWS stores after signing a deal with Endeavour Drinks Group.
A raft of bottle shops and the wine and distilling companies have faced a panel as beer packaging complaints bottom out after ABAC hailed brewing industry co-operation.
Endeavour Drinks and Coles Liquor both saw surges in sales at the end of March according to reports published this week.