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Carlton Zero

ABAC

Zero-alcohol beer advert up against ABAC

January 21, 2021 by Clare Burnett

An ABAC panel said it would be “mildly perverse” to judge a non-alcoholic beer advert as promoting alcohol consumption, as it judges on Carlton Zero, Corona and XXXX adverts.

Category: News Tagged: ABAC, Carlton Zero, Corona, XXXX

Mid-strength, no and low alcohol beers make up 25% of CUB sales

September 19, 2019 by Media Release

Australia’s taste in beer is changing, and non-alcoholic, low and mid-strength beers now account for around a quarter of Carlton & United Breweries’ sales with Carlton Zero driving the trend towards “moderation”.

Category: News Tagged: alcohol-free, Carlton and United Breweries Pty Ltd, Carlton Zero, midstrength, news

ABAC dismisses Carlton Zero radio ad complaint

August 7, 2019 by Clare Burnett

An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.

Category: News Tagged: Carlton Zero, CUB

carlton zero wide

ABAC dismisses Carlton Zero ad complaint

June 4, 2019 by Megan Sahli

The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.

Category: News Tagged: ABAC, Carlton Zero, CUB, non-alcoholic beer

carlton zero wide

Controversy over alcohol-free ads

May 7, 2019 by Matt Kirkegaard

With alcohol increasingly coming under fire from health groups, CUB has managed to inspire controversy advertising its alcohol-free product.

Category: News Tagged: Carlton Zero, CUB, non-alcoholic beer, sugar in beer

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