Australia’s taste in beer is changing, and non-alcoholic, low and mid-strength beers now account for around a quarter of Carlton & United Breweries’ sales with Carlton Zero driving the trend towards “moderation”.
Carlton Zero
ABAC dismisses Carlton Zero radio ad complaint
An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.
ABAC dismisses Carlton Zero ad complaint
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
Controversy over alcohol-free ads
With alcohol increasingly coming under fire from health groups, CUB has managed to inspire controversy advertising its alcohol-free product.