An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.
Carlton Zero
ABAC dismisses Carlton Zero ad complaint
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
Controversy over alcohol-free ads
With alcohol increasingly coming under fire from health groups, CUB has managed to inspire controversy advertising its alcohol-free product.