Dealing with a situation like that faced by Colonial Brewing Co. this week can be a difficult time for any business, and brewers need to be aware and prepared to have difficult conversations as part of crisis management.
crisis management
Brews News Week Episode 188
This week on Brews News Week Matt is joined by marketing expert Zoe Ottaway from Totem Marketing to discuss the beer news and events of the week including: Brisbane’s Beeries Awards, and the importance of breweries and businesses having a crisis management plan in place for when the unexpected happens.