Alcohol-free beer Carlton Zero has helped Carlton & United Breweries become one of Australia’s most innovative companies.
An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.
If the CUB-Asahi acquisition goes ahead, 70 per cent of the cider market will belong to one company, says industry body Cider Australia, as it calls on the ACCC to closely consider the deal.
When news broke that CUB has been purchased by Asahi for $16 billion the comments and questions came thick and fast. Hawkers founder Mazen Hajjar of Hawkers Beer weighs in.
The ACCC will look into CUB’s sale to Asahi and Pirate Life, 4 Pines and BoozeBud stay with CUB, but all else is speculation in the wake of last Friday’s sale announcement.
Will Pete be convinced of shower beers? And who has been described “as punk as the GoGos”? These stories and more as Pete and Matt discuss Brews News Week.
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
Belgian brewing giant Anheuser-Busch InBev, which owns Australia’s largest brewer Carlton & United Breweries, is poised to list its Asia Pacific business on the Hong Kong Stock Exchange as it attempts to offset debts from years of expensive acquisitions.
ABInBev last week released its first quarter 2019 results showing revenue declines for its Australian operations despite Great Northern’s ongoing strength.
This week Matt is joined by Totem Marketing’s Zoe Ottoway to chat about controversial alcohol-free ads and the world’s first beer micronation.