Following the announcement that Asahi’s alcohol business in Australia would be operating under the Carlton & United Breweries banner, a new executive team has been announced.
CUB
Indie beer disadvantaged by targeting ‘purists’ say analysts
Major brewers are growing ‘contemporary beer’ products and targeting an audience which is disenfranchised by independent craft beer according to analysts.
Brews News Week #282 The Kardashians of Beer
This week on the podcast, the team get together to discuss the big news on Broo and whether bitter beers are facing their demise.
Cascade redevelopment sets the bar high
CUB-owned Cascade Brewery has redeveloped the bar at its historic Tasmanian venue as it looks to lure tourists.
Close calls as ABAC beer complaints dismissed
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
Asahi Premium Beverages to combine with CUB
On the heels of the official acquisition, it has been announced that Asahi Premium Beverages and Carlton United Breweries will now operate under the CUB brand.
CUB bites the Silver Bullet with the return of Reschs cans
CUB is heralding a “Reschs renaissance” after re-introducing the iconic Silver Bullets at the behest of the independent Reschs Appreciation Society.
Marketing beer during COVID-19 can be a minefield
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern launches The Great Return
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Keg shortages despite ‘unprecedented logistical exercise’
Publicans in parts of the country are facing keg shortages despite an ‘unprecedented logistical exercise’ by CUB.