The Gold Coast’s Balter Brewing Co has confirmed it has been acquired by Carlton and United Breweries after weeks of rumours.
CUB
ABAC upholds complaints about historic social posts
Pirate Life and BrewDog have been on the receiving end of complaints to ABAC about social media posts, none of which were more recent than 12 months old.
ABAC rules on Little Fat Lamb and Pirate Life complaints
In its latest series of judgements, ABAC has upheld complaints against a Pirate Life social media post, and alcoholic drink Little Fat Lamb, which was said to have evident appeal to minors.
Photographer captures drought for Great Northern Let It Pour campaign
Sunshine Coast adventure photographer Krystle Wright is the talent behind a confronting image at the centre of a national billboard campaign on behalf of Great Northern Brewing Co for drought relief campaign Let it Pour.
Pure Blonde goes organic with transparency campaign
In a move to highlight transparency, CUB has taken the unusual step of publishing the recipe of its newly launched organic Pure Blonde inviting scrutiny of the process.
Brews News Week: Chemistry and Wit
Matt and Pete impart their chemistry and wit on the news of the week, including an update on the Queensland fire levy.
Brews News Week: A Harbinger Of What’s Possible
Pete and Matt catch up to debate the hard news over a hard iced tea and find out if ice in your pacific ale is “a thing”.
CUB snaps up canned wine company Riot
Carlton and United Breweries acquire South Australian can and keg wine company, Riot, as they look to strengthen their wine credentials following their own acquisition by Asahi.
Brews News Week: Race to the Rheinheitsgebottom
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
The VB recipe isn’t changing, it’s being brewed with ‘offset solar energy’
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.