Alcohol-free beer Carlton Zero has helped Carlton & United Breweries become one of Australia’s most innovative companies.
CUB
ABAC dismisses Carlton Zero radio ad complaint
An ABAC panel has dismissed a complaint regarding a radio advertisement for CUB’s alcohol-free beer Carlton Zero, bringing into focus the ‘clunky’ rules regarding non-alcoholic drink advertising by alcohol producers.
Competition risks over CUB-Asahi deal says Cider Australia
If the CUB-Asahi acquisition goes ahead, 70 per cent of the cider market will belong to one company, says industry body Cider Australia, as it calls on the ACCC to closely consider the deal.
Beer is a Conversation: Mazen Hajjar
When news broke that CUB has been purchased by Asahi for $16 billion the comments and questions came thick and fast. Hawkers founder Mazen Hajjar of Hawkers Beer weighs in.
ACCC takes note and craft brands remain in wake of CUB sale
The ACCC will look into CUB’s sale to Asahi and Pirate Life, 4 Pines and BoozeBud stay with CUB, but all else is speculation in the wake of last Friday’s sale announcement.
Brews News Week: As Punk As The GoGos
Will Pete be convinced of shower beers? And who has been described “as punk as the GoGos”? These stories and more as Pete and Matt discuss Brews News Week.
ABAC dismisses Carlton Zero ad complaint
The Alcohol Beverages Advertising Code Scheme adjudication panel yesterday dismissed a complaint about Carlton & United Breweries’ recent Carlton Zero advertisement.
CUB owners poised for Hong Kong stock market spin-off
Belgian brewing giant Anheuser-Busch InBev, which owns Australia’s largest brewer Carlton & United Breweries, is poised to list its Asia Pacific business on the Hong Kong Stock Exchange as it attempts to offset debts from years of expensive acquisitions.
CUB sees revenue decline despite Great Northern powerhouse
ABInBev last week released its first quarter 2019 results showing revenue declines for its Australian operations despite Great Northern’s ongoing strength.
Brews News Week: Declaration of Independence
This week Matt is joined by Totem Marketing’s Zoe Ottoway to chat about controversial alcohol-free ads and the world’s first beer micronation.