In a move to highlight transparency, CUB has taken the unusual step of publishing the recipe of its newly launched organic Pure Blonde inviting scrutiny of the process.
Matt and Pete impart their chemistry and wit on the news of the week, including an update on the Queensland fire levy.
Pete and Matt catch up to debate the hard news over a hard iced tea and find out if ice in your pacific ale is “a thing”.
Carlton and United Breweries acquire South Australian can and keg wine company, Riot, as they look to strengthen their wine credentials following their own acquisition by Asahi.
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB dangled a potential recipe change for declining Victoria Bitter yesterday, but announced today that actually, it’s using ‘offset solar energy’ in its brewing operations.
CUB brand director Brian Phan who was “critical” to the success of Great Northern has been promoted to marketing vice president, replacing Alexander Lambrecht who is moving to AB InBev.
More than 25,000 cans of drinking water will be shared amongst some of Queensland and New South Wales’ driest towns thanks to GIVIT and CUB.
The ACCC is seeking industry views about the impact on competition in the beer market as a result of Asahi’s proposed purchase of Australia’s largest brewer, CUB.
Alcohol-free beer Carlton Zero has helped Carlton & United Breweries become one of Australia’s most innovative companies.