This week, the team discuss the Endeavour Group and CUB’s new collaboration, Brick Lane’s new spot, and advertising issues highlighted by ABAC.
CUB
Seltzer marketing faces ABAC
ABAC panels have judged on a number of complaints which relate to the marketing of seltzers, noting a “virtual explosion” in the category.
Social media age-gating in the spotlight after new report
A survey of social media accounts by the Cancer Council has revealed a number of alcohol-related accounts without age gates, highlighting the importance of age restrictions on Instagram and Facebook.
Brews News Week: A Lesson In Pronunciation
This week on the podcast, the team discuss the redundancies at Asahi, ground rules for charity beers and much more.
VB and Linfox start electric truck deliveries
In its move toward further lowering emissions, CUB has announced VB will start to be delivered by an all-electric truck, as Linfox takes the first step towards electrifying its fleet.
Corona beer shortages continue into holidays
Shortages of Corona beer in Australia will continue into the holidays according to distributor Carlton & United Breweries.
Broo receives first CUB order
Broo has received its first order from Carlton & United Breweries, but carton retail prices call into question the profitability of the venture.
Multimillion-dollar campaigns for Asahi and Peroni
Carlton & United Breweries is investing in multimillion-dollar campaigns for international brands Asahi Super Dry and Peroni to drive growth.
CUB says cheers to innovation as its success is recognised again
Carlton & United Breweries has been named one of Australia’s most innovative companies for the second year for developing the Lexington Hill Cocktail Club line
Revamped exec team at CUB
Following the announcement that Asahi’s alcohol business in Australia would be operating under the Carlton & United Breweries banner, a new executive team has been announced.