Following the announcement that Asahi’s alcohol business in Australia would be operating under the Carlton & United Breweries banner, a new executive team has been announced.
Major brewers are growing ‘contemporary beer’ products and targeting an audience which is disenfranchised by independent craft beer according to analysts.
This week on the podcast, the team get together to discuss the big news on Broo and whether bitter beers are facing their demise.
CUB-owned Cascade Brewery has redeveloped the bar at its historic Tasmanian venue as it looks to lure tourists.
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
On the heels of the official acquisition, it has been announced that Asahi Premium Beverages and Carlton United Breweries will now operate under the CUB brand.
CUB is heralding a “Reschs renaissance” after re-introducing the iconic Silver Bullets at the behest of the independent Reschs Appreciation Society.
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Publicans in parts of the country are facing keg shortages despite an ‘unprecedented logistical exercise’ by CUB.