CUB-owned Cascade Brewery has redeveloped the bar at its historic Tasmanian venue as it looks to lure tourists.
An ABAC panel has made a quartet of judgements on Pirate Life, Hawkers Beer, Brookvale Union and Heineken marketing communications, dismissing each of the wide-ranging complaints.
On the heels of the official acquisition, it has been announced that Asahi Premium Beverages and Carlton United Breweries will now operate under the CUB brand.
CUB is heralding a “Reschs renaissance” after re-introducing the iconic Silver Bullets at the behest of the independent Reschs Appreciation Society.
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern has launched a campaign aimed at showcasing Australia’s favourite camping, hiking, fishing and outdoor locations to help kickstart the return of tourism.
Publicans in parts of the country are facing keg shortages despite an ‘unprecedented logistical exercise’ by CUB.
This week on the podcast, the team discuss questions raised over competition after the Asahi acquisition, and the latest Alcohol and Drug Foundation campaign.
With CUB now safely in Asahi’s hands, a competition assessment conducted by the ACCC shows it allowed the sale despite Asahi having a significant impact on competition.
Asahi has officially acquired Carlton and United Breweries although it remains dependent on the sale of a number of beer and cider brands.