Foster’s Lager, once Australia’s top-selling beer, can now be found on tap in just ten bars and pubs scattered right across the entire country.
The iconic Foster’s beer brand has been embraced by drinkers in its new guise, Foster’s Classic, according to Carlton & United Breweries and Woolworths.
Crown Lager was first created in 1919 and has transformed over the years to show that labels play a role in capturing the attention of beer drinkers.
As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager.
Fosters would not appear to be sitting on their hands in the wake of the Board’s recommendation that shareholders accept SABMillers takeover offer, with a new beer set for release before the end of the year. Australian trademark records reveal that on 15 September the company lodged an application to trademark the name ‘Victoria Pale… Read more →
News is just breaking that Foster’s Board recommends a $5.5325 per share proposal. Media release attached. A media briefing is occurring now. Sale subject to regulatory approval. Nothing yet known/announced about the future of Foster’s brands/assets/facilities. Beer lives in interesting times.
We’re not sure exactly when it means, because they don’t want to tell us, but CUB is currently looking for a Brands Protection Manager to fight the parallel importing of their brands. The position description for the new role reads as follows: Drive our business to success! CUB generates significant volume and profit through the… Read more →
News is breaking this morning that brewing giant Foster’s has invoked the provisions of Trade Practices Act to withhold supplies of some of its top-selling beers to retailers Coles and Woolworths to thwart plans to heavily discount its brands. ABC News is reporting that it withheld supplies of top-selling VB and other brands in February… Read more →
Australia’s biggest brewers are so scared of losing market share they would rather see the beer market whither while tying hotels to exclusive tap contracts…
Media release The Queensland floods have devastated homes, livelihoods and taken lives across the state, with the current threat far from over. Many Foster’s employees have spent the last days and weeks supporting friends and family, assisting customers to repair and maintain businesses, with many preparing their own homes for potential flooding. The recovery effort… Read more →