Ballistic, Hairyman and Great Northern all drew marketing and packaging complaints in the latest roundup of ABAC adjudications.
Great Northern Brewing Co
Brews News Week #323 No Surprises
This week on the podcast, he team discuss news on Great Northern Zero, the pitfalls of social media and the fate of Broo’s green brewery.
Marketing beer during COVID-19 can be a minefield
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Let it Pour drought relief campaign launches
Last year’s Let it Pour campaign raised more than $1 million for drought relief, and this year looks set to be even bigger with Great Northern donating 1,000 kegs to venues nationally.
Brews News Week: Race to the Rheinheitsgebottom
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
Great Northern features women in national campaign
CUB-owned Great Northern Brewing Co has launched its latest marketing campaign, saying it is celebrating far-north Queensland through a ‘more inclusive lens’.
Brews News Week Episode 210
Matt and Pete are in Queensland for the Royal Queensland Food and Wine Show Beer Awards. They also discuss the week’s top stories.
Beer is a Conversation: Hemingway’s
This week Matt ventures to tropical north Queensland in search of the beer from up there and has a conversation with Cairns’ Hemingway’s Brewery team.
Brews News Week Episode 190
On Brews News Week this week we ask ‘when is an investment fund not an investment fun, and the mystery of brewing Heineken 0.0 – where does the extra sugar come from?
Great Northern local powerhouse in AB InBev results
Brewing giant ABInBev, owner of Carlton & United Breweries, has released its Half Year 2018 results showing Great Northern continues to drive the business locally.