This week we learn about the biggest beer in the land as we catch up with Hugh Jellie, Marketing Manager at the Great Northern Brewing Co.
Great Northern Brewing Co
To coincide with Father’s Day, Great Northern has launched a website which allows adults to send their dad a personalised video.
Ballistic, Hairyman and Great Northern all drew marketing and packaging complaints in the latest roundup of ABAC adjudications.
This week on the podcast, he team discuss news on Great Northern Zero, the pitfalls of social media and the fate of Broo’s green brewery.
Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Last year’s Let it Pour campaign raised more than $1 million for drought relief, and this year looks set to be even bigger with Great Northern donating 1,000 kegs to venues nationally.
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
CUB-owned Great Northern Brewing Co has launched its latest marketing campaign, saying it is celebrating far-north Queensland through a ‘more inclusive lens’.
Matt and Pete are in Queensland for the Royal Queensland Food and Wine Show Beer Awards. They also discuss the week’s top stories.
This week Matt ventures to tropical north Queensland in search of the beer from up there and has a conversation with Cairns’ Hemingway’s Brewery team.