Staying true to your brand and making sure your marketing is sensitive to the current climate is key during crises like COVID-19 according to experts.
Great Northern Brewing Co
Let it Pour drought relief campaign launches
Last year’s Let it Pour campaign raised more than $1 million for drought relief, and this year looks set to be even bigger with Great Northern donating 1,000 kegs to venues nationally.
Brews News Week: Race to the Rheinheitsgebottom
Pete and Matt discuss the news of the week, including the viral marketing of VB, Great Northern’s Father’s Day campaign and the question of whether alcohol companies are using digital marketing to appeal to minors.
Great Northern features women in national campaign
CUB-owned Great Northern Brewing Co has launched its latest marketing campaign, saying it is celebrating far-north Queensland through a ‘more inclusive lens’.
Brews News Week Episode 210
Matt and Pete are in Queensland for the Royal Queensland Food and Wine Show Beer Awards. They also discuss the week’s top stories.
Beer is a Conversation: Hemingway’s
This week Matt ventures to tropical north Queensland in search of the beer from up there and has a conversation with Cairns’ Hemingway’s Brewery team.
Brews News Week Episode 190
On Brews News Week this week we ask ‘when is an investment fund not an investment fun, and the mystery of brewing Heineken 0.0 – where does the extra sugar come from?
Great Northern local powerhouse in AB InBev results
Brewing giant ABInBev, owner of Carlton & United Breweries, has released its Half Year 2018 results showing Great Northern continues to drive the business locally.
Great Northern Original goes national
Carlton & United Breweries aims to build on the momentum of the Great Northern trade mark by launching the full-strength variant nationally.
Brisbane blokes pick Crocodile Dundee as their ideal drinking buddy
And the survey says, we have nothing interesting to say about our beer…