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John Pollaers

CUB rebadges

August 1, 2011 by Media Release

Foster’s Group launched a rebranding of its beer arm, CUB, last week. The rebrand includes changing the word ‘Breweries” in CUB to ‘Brewers’ and adding the tagline ‘Raised in friendship’. The move was announced in a speech by Foster’s Group chief executive John Pollaers to the American Chamber of Commerce. It was an interesting speech… Read more →

Category: News Tagged: Crown, CUB, John Pollaers, VB

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