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#keepinglocalalive

Do consumers care about ‘being local’?

September 2, 2020 by Clare Burnett

Marketing a brand as ‘local’ can be a huge factor in influencing consumer behaviour, but there are pitfalls, according to University of Melbourne marketing experts.

Category: News Tagged: #keepinglocalalive, WABA

#KeepingLocalAlive launches Beer Swag Day

May 1, 2020 by Media Release

The Crafty Pint’s #KeepingLocalAlive campaign has launched Beer Swag Day May 23rd, encouraging all craft beer lovers to get their hands on merchandise from their favourite local brewery to help them through these tough times.

Category: News Tagged: #keepinglocalalive, Beer Swag Day, COVID-19, The Crafty Pint

IBA calls on Australians to support local

March 25, 2020 by Media Release

The Independent Brewers Association is calling on Australians to support their local brewery and help save the industry with help from the Crafty Pint’s #keepinglocalalive initiative.

Category: News Tagged: #keepinglocalalive, coronavirus, COVID-19, IBA

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