Marketing a brand as ‘local’ can be a huge factor in influencing consumer behaviour, but there are pitfalls, according to University of Melbourne marketing experts.
#keepinglocalalive
#KeepingLocalAlive launches Beer Swag Day
The Crafty Pint’s #KeepingLocalAlive campaign has launched Beer Swag Day May 23rd, encouraging all craft beer lovers to get their hands on merchandise from their favourite local brewery to help them through these tough times.
IBA calls on Australians to support local
The Independent Brewers Association is calling on Australians to support their local brewery and help save the industry with help from the Crafty Pint’s #keepinglocalalive initiative.