Navigating consumer demands, stockist relationships and the concept of independence can be a minefield as breweries invest in online retail according to industry professionals.
Online alcohol sales
Big brewers back venues as alcohol sales decline
Overall alcohol sales and and volumes are down between at least 10 and 30 per cent according to Alcohol Beverages Australia, as brewers step up to help their venue customers.
Divided opinions over online alcohol study
Buying liquor online is just “too easy” according to latest UNSW research, but industry group Retail Drinks Australia has hit back saying the online alcohol sales study is “incomplete and inadequate”.