ABAC have received more packaging complaints in the last quarter than are usually received in a year according to its latest report, which also highlighted an increase in demand for its pre-vetting service.
packaging
CUB announces new packaging for Carlton Dry
CUB announces Australia’s “most refreshing and uncomplicated beer” Carlton Dry, is becoming even more straight-forward.
New packaging leads to 25% increase in Wahoo sales
While those that are all about what’s inside the bottle might want to sneer at things like packaging awards being included in beer awards, packaging is only going to become more and more important to sales as our bottleshop shelves become more and more crowded. This will be especially true for brewers seeking to break… Read more →
Beer bottles: The answer is not clear
Beer, traditionally packaged in brown bottles, is increasingly being sold in green and even clear glass because beer marketers discovered that beer in this colour glass is more attractive to consumers. What’s best for beer? Chris Bible finds that the answer definitely isn’t clear…
Will beer drinkers embrace Chateau Cardboard?
The phrase ‘beer is the new wine’ is often heard as the craft beer trend gathers pace, but if one industrial designer has his way beer could soon become the old wine being sold in cardboard four-litre casks. Australian industrial designer Tom Hussey has designed a four-litre cardboard ‘keg’ that looks remarkably like an old… Read more →