Following on from James Davidson’s look at the Heineken Perfect Pour program, we seem to be in the midst of an international brand pouring battle. Once again it is the battle of Australia’s big two, with Lion Nathan-brewed Heineken up against CUB-brewed Stella Artois. While these competitions certainly focus on practical bar skills and add… Read more →
perfect pour
The Perfect Pour according to Heineken
When drinking at a bar with friends and colleagues, how many times have you blamed the beer for tasting rough or thin, for being flat, for bloating you or even dehydrating you after a few? Consumers can be quick to dismiss the production and quality of a beer when the culprit may in fact be… Read more →