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perfect pour

Stella Artois promotes the perfect pour at World Draught Masters

September 5, 2011 by Media Release

Following on from James Davidson’s look at the Heineken Perfect Pour program, we seem to be in the midst of an international brand pouring battle. Once again it is the battle of Australia’s big two, with Lion Nathan-brewed Heineken up against CUB-brewed Stella Artois.  While these competitions certainly focus on practical bar skills and add… Read more →

Category: News Tagged: CUB, draught masters, perfect pour, Stella Artois

The Perfect Pour according to Heineken

August 29, 2011 by James Davidson

When drinking at a bar with friends and colleagues, how many times have you blamed the beer for tasting rough or thin, for being flat, for bloating you or even dehydrating you after a few? Consumers can be quick to dismiss the production and quality of a beer when the culprit may in fact be… Read more →

Category: News Tagged: beer knowledge, Heineken, perfect pour

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