This week on Radio Brews News Pete and Matt are joined by drinks marketer Zoe Ottaway. They discuss Brewdog’s recent marketing fail with their “Pink IPA” and why Malt Brewing had to rebrand as Revel.
Sierra Nevada
Biggest ever Sierra Nevada tap takeover
The Local Taphouse St Kilda will have nineteen Sierra Nevada beers on tap later this month.
Sierra Nevada backs Gose style
Sierra Nevada is adding a Gose to its bottled range, brewery ambassador Steve Grossman revealed, when asked to name the next beer style that might take off in the US.
Wish we’d had social media: Sierra Nevada
Australia’s craft brewers won’t take as long as their American counterparts did to capture beer market share, predicts Sierra Nevada brewery ambassador Steve Grossman.
Grey is not the new black
Did you you that the people who made many of the highly sought after beers on bottleshop shelves don’t actually want you drinking them? Australian Brews News says listen to them – don’t buy grey market imports.