XXXX Summer Bright Lager, will be available on-tap in nearly 250 venues across Queensland from March, in a move to offer more choice to its consumers.
Summer Bright Lager
Lion is today releasing a ginger beer under the the XXXX Summer brand. This is a very interesting development in a number of ways, not least of which is the number of times that the media release below stresses the word ‘beer’. The release has just come across our deck so I haven’t had the… Read more →
Update 9/3/12 …and it finally happened. There has been interesting speculation in The Age that Fosters could lose the Corona and Stella licences. One of the the most incisive ideas in this article is tucked away right at the very end: “When Foster’s releases its interim results next month it will show that the margins… Read more →
With Summer Bright Lager, Lion Nathan hasn’t set out to challenge anyone’s perceptions of beer – just go head-to-head with Corona in the light and summery beer market. Have they succeeded?