Pete Mitcham overhears a conversation that really shouldn’t take place in any self-respecting bottle shop…
Victoria Pale Lager
It’s been a busy year for bottle maker O-I. Earlier this year they launched the vortex bottle, a bottle they said was designed for visual appeal – and it did just that. Australian brewer Gage Roads used it with their beer Wahoo, with Gage Roads’ CEO Nick Hayler acknowledging the importance of good bottle design… Read more →
As we revealed a few weeks ago, CUB has launched it’s big, lavishly resourced, play in the beer market for summer, Vic Pale Lager.
Fosters would not appear to be sitting on their hands in the wake of the Board’s recommendation that shareholders accept SABMillers takeover offer, with a new beer set for release before the end of the year. Australian trademark records reveal that on 15 September the company lodged an application to trademark the name ‘Victoria Pale… Read more →