Zero alcohol beers have been making headlines in recent months, but retailers are grappling with how to handle the positioning and marketing of no-alcohol options in an ethical way,
zero alcohol
Lion invests $6m in de-alcoholising plant
Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.
Zero alc has no place in supermarkets: Sans Drinks founder
Alcohol-free versions of alcoholic beverages should not be sold in supermarkets according to Sans Drinks founder, Irene Falcone.
Brews News Week #331 My Local
This week on the podcast, Little Creatures 21st birthday release, and the teams thoughts on whether zero alcohol beer is becoming a “gateway drink”.
Zero alcohol dispute over “gateway drink” claims
The debate over the positioning of zero-alcohol beer options has continued after a journal article suggested that they could be “gateway” drinks to minors.
No-alcohol marketing test for Heineken 0.0
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.
Brews News Week #323 No Surprises
This week on the podcast, he team discuss news on Great Northern Zero, the pitfalls of social media and the fate of Broo’s green brewery.
Great Northern Zero goes national amidst No-Lo bullishness
As industry bullishness around alcohol-free beer grows, Great Northern has today announced it is taking its non-alcoholic brand extension national.
Brews News Week Episode 209
Pete and Matt are pushing the Cook limit this week and they pack plenty in with low and no alcohol beers making more volume, the destruction of Britain’s strong ales and much more.