No-alcohol trade mark applications are on the rise with recent numbers indicating significant growth for the trend.
zero alcohol
Brewers must recognise the risks of no alcohol brewing says expert
Brewers making alcohol-free beer are working with a different product and need to be fully aware of the risks, according to a food safety expert at the latest IBA webinar.
Beverage precinct set to support Queensland brewers
$8.8m federal grant boosts planned Sunshine Coast beverage precinct intended to help Queensland’s brewers and producers to develop no-alcohol and export capacity.
BrewDog adds pasteuriser to expand NoLo range
BrewDog AU has brought in a new pasteuriser to experiment with low and no alcohol beers – including bringing back shandies – under its new head brewer.
The ethics of zero alcohol
Zero alcohol beers have been making headlines in recent months, but retailers are grappling with how to handle the positioning and marketing of no-alcohol options in an ethical way,
Lion invests $6m in de-alcoholising plant
Lion is throwing its weight behind no-alcohol beer brands with the opening of its $6 million de-alcoholising plant at the Toohey’s Brewery, and the launch of James Squire Zero.
Zero alc has no place in supermarkets: Sans Drinks founder
Alcohol-free versions of alcoholic beverages should not be sold in supermarkets according to Sans Drinks founder, Irene Falcone.
Brews News Week #331 My Local
This week on the podcast, Little Creatures 21st birthday release, and the teams thoughts on whether zero alcohol beer is becoming a “gateway drink”.
Zero alcohol dispute over “gateway drink” claims
The debate over the positioning of zero-alcohol beer options has continued after a journal article suggested that they could be “gateway” drinks to minors.
No-alcohol marketing test for Heineken 0.0
The challenges of marketing no-alcohol beer and its use in advertising have been highlighted following an ABAC ruling on Heineken 0.0.